Brand
o Copywriting
o Ethos Maintenance
o Outdoor/Sport Category Authentication
GTM Strategy
o Product release campaign & development
o Unique in-store merchandising
o Shot list(s)
o Suggested content
o Outdoor/Sport language
o Content deployment strategy
o Social
o Direct
o Viable print/digital publication & media partnerships
o Establish Optimum retail date(s) for sales and launch.
Sales
o Outdoor Distribution Strategy (target retail)
o Key account vetting and introductions
o Rep Agency/Independent Contacts
Product
o Testing
o R&D/feedback
o Packaging analysis
o Market analysis/comparison briefing
o Style/fit/features/technology
o Competitive pricing analysis
Merchandising
o Line merchandise planning
o Pricing matrix
o Unique In-Store Display
o POP Strategy & Development
Connect
o Brand alignment/partnerships
o Athletes/ambassadors
o Photo/Cinematographers
o Product collaborations
o Activation/event collaboration
o Media/publication
o Digital/print
o Trade shows